Born from the love of cycling, coffee culture, and great design, Veloracer Custom Cycle Wear was founded in July 2020 in Doha, Qatar by a passionate café rider with a vision to elevate custom cycling apparel. What began as countless early-morning rides and an obsession with clean, functional design soon evolved into a purpose-driven brand dedicated to creating premium custom cycling kits for teams, clubs, and individuals who value both performance and aesthetics. Every kit is thoughtfully designed with attention to detail, combining modern styling, technical fabrics, and rider-tested fits to ensure comfort, durability, and speed.

From concept to completion, we take a hands-on approach. Each project is guided by a deep understanding of what riders truly need on the road, gained through years of riding, testing, and refining. Today, Veloracer Custom Cycle Wear continues to grow, driven by the same passion that started it all – creating distinctive, high-quality cycling apparel for the café rider and elite racer. 

INSPIRED BY PASSION.